☑ Social Media Marketing

☑ Community Management

☑ Branding

While working with the Yamaha Percussion team, I oversaw and implemented the Yamaha "Game of the Week" campaign. This campaign was designed to show appreciation to collegiate drumlines, that used Yamaha marching percussion, while also propelling our department's goal of becoming the foremost thought leaders in Percussion. Under my creative supervision:

  • The #YamahaGOTW ("Game of the Week") content was seen by over 1.2 million Twitter and Instagram users
  • The accounts collective engagement rate was elevated from .8% to 2.3%.
  • Impressions increased 46% from the previous year  
  • This campaign was used as a corporate example for future social media campaigns

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